What I find interesting is the belief that "voting with your feet" actually works. For one, as Elizabth L Cline points out, unless you're part of an organised boycott, the company won't miss you as an individual. You have to be calling these companies out; challenging them lets your peers know what the companies are doing wrong.
What's also important to note is the work some companies/industries put in to actively steer you away from activism. From a lack of transparency to greenwashing, a lot of work is dedicated to making you think the problem isn't there, isn't a big deal, or has already been fixed.
Thanks Kevin, that's an important point. Greenwashing and lack of information is rife in marketing practices and holds back the shopper from making truly informed ethical choices.
Great newsletter, thank you.
What I find interesting is the belief that "voting with your feet" actually works. For one, as Elizabth L Cline points out, unless you're part of an organised boycott, the company won't miss you as an individual. You have to be calling these companies out; challenging them lets your peers know what the companies are doing wrong.
What's also important to note is the work some companies/industries put in to actively steer you away from activism. From a lack of transparency to greenwashing, a lot of work is dedicated to making you think the problem isn't there, isn't a big deal, or has already been fixed.
Thanks Kevin, that's an important point. Greenwashing and lack of information is rife in marketing practices and holds back the shopper from making truly informed ethical choices.